What Close + PingBell does together
Close is the CRM of choice for high-velocity outbound sales teams. Its Webhooks API fires on opportunity, lead, and activity events. PingBell subscribes and broadcasts each event to counters, graphs, and team pushes.
Close-specific note: many Close-using teams measure activity metrics (calls connected, meetings booked) more than outcome metrics because the activity metric is the leading indicator. Run a counter per activity type and the team-wide total climbs all day.
Use cases
- Outbound SDR teams using Close’s power-dialer
- B2B sales teams running heavy-phone-based workflows
- Agencies with outbound sales motion tracking activity metrics
- Sales managers running daily activity SPIFs (top caller, most meetings booked)
- Revenue teams tracking deals-won alongside activity
Setup
- In PingBell, create a counter and copy its webhook URL.
- In Close, go to Settings → Developer → Webhooks → Create. Paste the PingBell URL.
- Subscribe to
opportunity.updated(for deal-won counters) orcall.completed,task.completed,activity.meeting.completedfor activity counters. - Save and test.
- Install the PingBell TV and mobile apps. Scan the QR on the TV to pair.
Why PingBell beats the alternatives for Close
Close users tend to value speed and simplicity. PingBell matches that ethos: 5 minutes to set up, flat $25/mo for the whole team, native TV apps for the floor. No enterprise-grade vendor song-and-dance.
FAQ
Can I count calls connected vs. calls attempted?
Yes. Filter the call.completed event on duration > 0 or call_status = 'answered'.
What about emails sent?
Subscribe to email_activity.sent events.
Can I track meeting conversion rates (booked vs. held)?
Create two counters (booked and held), display both; the ratio is your conversion metric.
Does it work with Close’s power-dialer?
Yes. Power-dialer calls fire the same call.completed events.