How to display leads generated on an office TV

Marketing teams are the most spreadsheet-bound group in most companies. They live inside Google Analytics, HubSpot dashboards, and weekly reports. The rest of the company experiences marketing as “whatever they do in that room”. A live leads-generated counter on the marketing-floor TV fixes the visibility problem in both directions.

Define “lead”

Like signups, “lead” has many valid definitions. Pick the one that matters for your funnel:

Form submission (the broadest, captures all intent)
Marketing Qualified Lead (after your scoring criteria are met)
Sales Qualified Lead (after sales team accepts)
Demo requested (for B2B SaaS)
Quote requested (for service businesses)
Whitepaper downloaded (for content-marketed funnels)

You can run multiple counters — one per definition — or pick the one most directly in your team’s control.

Source

Marketing teams typically pull from:

Typeform / Tally / Jotform / Fillout for lead-gen forms
HubSpot / Salesforce / Pipedrive for CRM-created leads
Google Forms for simple intake
Webflow / Framer / custom-built forms via webhook
Calendly / Cal.com for demo-requested (counts as a lead)

Most teams use the CRM as the source of truth because that’s where the “lead” concept formally lives.

Setup

Counter: “MQLs this month” (or whichever definition). Reset period: monthly.
Source: HubSpot or Salesforce, connected through Zapier, Make, or the CRM’s own webhook action. The trigger is whatever fires in your CRM when a contact becomes an MQL (usually a workflow or lifecycle-stage change).
Filter: exclude team-email signups, exclude known-bad domains, exclude test accounts.
Pair the marketing-floor TV.

The channel split

Marketing teams always want to know “where did this lead come from”. Tag your form submissions with UTMs or a channel field. Split the counter into parallel channel-specific counters:

Leads from paid search
Leads from content
Leads from email
Leads from referral

The TV rotates between them, or shows all five simultaneously. Gives the team real-time feedback on which campaign is working today.

Cost-per-lead overlay

For paid-channel counters, overlay a CPL calculation if your ad platform exposes spend: “Leads from Google Ads today: 12 · Spend: $450 · CPL: $37.50”. The team sees CPL drift live. If CPL spikes, they know to investigate before the weekly report surfaces it.

Marketing → sales handoff visibility

If the counter is in view of both marketing and sales floors, a handoff dynamic emerges: sales sees marketing generating leads and feels they’re getting support. Marketing sees sales accepting or rejecting those leads and gets instant feedback on quality. Quiet inter-team resentment often dissolves once both sides can see the same numbers.

Seasonal / campaign mode

For marketing teams running time-boxed campaigns (product launches, annual events, BFCM), spin up a dedicated counter for the campaign window. When the campaign ends, archive it (preserve history). Next year’s version clones from the archive.

Warning signs

A leads counter on the TV can create pressure to game the definition. If leads are easy to generate (throw up a low-quality content offer), the counter climbs without moving revenue. Make sure the definition you display is the one that correlates with pipeline — usually MQL or later, not raw form submissions.

Start here

Decide your lead definition. Connect your CRM or form tool. Create a counter. Pair the marketing-floor TV. Start the free trial — lead number one will hit the wall before tomorrow’s standup.